I have a bunch of examples to perhaps share later, but right now my email just popped up with the latest e-mail newsletter from The City Gallery in Wellington. Now I have a bit of a soft spot for these guys for a while. Their in house cafe, ICON does the best kedgeree in the entire history of the haddock, and their exhibitions always come across as somewhere where the marketing noise is tuned way down low, the better for the visitor to hear what the works are trying to communicate on the wall.
What I hadn't actually picked up on was the extent they were using You Tube to extend the conversation outside the walls by way of a customised YouTube channel.
I recommend you head over there. However, for a quick flavour, here is an embed of one of the spots on the channel.
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